Omantel, Oman’s incumbent telecom operator, has combined its mobile and fixed-line operations together under a new unified brand identity.
Omantel decided to update its branding after it approved the merger of its mobile and fixed-line operations last October.
“Our new brand is more than an enhanced logo and represents an exciting opportunity to show our customers what we stand for and what makes us different as a provider of fixed, mobile and Internet services for consumers," said Haitham Al Kharusi, VP, consumer unit, Omantel.
Omantel’s main brands will be united under a common identity, and Oman Mobile will be represented as an “Omantel Mobile” word mark.
Omantel’s existing logo will be retained and used for all official communications.
