Reichle & De-Massari has introduced a nre partnership programme in Egypt. Reichle & De-Massari has introduced a nre partnership programme in Egypt.

Swiss cabling specialist Reichle & De-Massari (R&M) has introduced a new partnership programme in Egypt designed to enhance partners' technical proficiency in R&M products and to boost their profitability.

R&M MEA hpes that the partner initiative will strengthen its channel in the region and ensure that partners who invest in R&M stand to gain additional benefits from their investment.

"We understand the vital importance that the channel plays during the installation of complex network infrastructures. Cabling accounts for only a small fraction of the cost of the projects which our partners undertake but this underlying infrastructure plays a critical role in the successful operation of the system," said Jean-Pierre Labry, executive vice president of R&M Middle East and Africa.

"At R&M, we provide products which either match or surpass industry standards and offer a twenty five year warranty on systems which have been implemented by our certified partners. Through this new program, we aim to motivate our partners to be highly certified and capable of carrying out implementations in a manner in which our customers can experience the full benefit of our industry leading solutions," he added.

The programme is based on performance parameters and classifies partners into Classic, Star and Advanced Tiers, and distributors into two levels, Classic and Premium.

Partners will thereafter be evaluated annually based on their performance and growth levels.

This is the first partnership program to be launched across R&M MEA and the company intends to replicate the program in other regions as well within the year.

"Success of our partners is our success and through this program we aim to ensure that the Swiss Quality which we are famous for is carried all the way to our end users," said Alfred Tharwat, Africa Regional Area sales manager at R&M MEA.