Jean-Pierre Labry, R&M's executive vice president for Middle East & Africa says that Having the first of its kind patch cord assembly facility in Duba Jean-Pierre Labry, R&M's executive vice president for Middle East & Africa says that Having the first of its kind patch cord assembly facility in Duba

Swiss structured cabling specialists Reichle & De-Massari (R&M) has opened a new patch cord assembly facility in the company's regional hub at the Dubai Airport Freezone (DAFZA).

The new facility is designed to significantly boost the speed of its cabling solutions delivery capabilities in the Middle East and Africa. The assembly will also supply patch cords to countries in the Asia Pacific region including India, China, Japan, Singapore and Australia.

The new assembly line, the first of its kind in the region, was inaugurated by Peter Reichle, owner and executive board member of R&M, the company's COO, Markus Stieger and Jean-Pierre Labry, R&M's executive vice president for Middle East & Africa.

"Our customers would previously receive patch cords from our headquarters in Switzerland, but as the region now boasts of its own assembly facility, our Middle East and Africa customers as well as those in Asia Pacific can be assured of much faster delivery," said Reichle.

By setting up the assembly facility, the company aims to be recognised as the region's leading data centre solutions provider by 2013.

Patch cords are vital for office cabling and are most widely used for connecting endpoint devices such as laptops, telephones and desktops to wall outlets, or in the interconnection of network equipment such as port switches and servers.

These cords require a high degree of flexibility and customisation of their lengths and types to meet various infrastructure requirements.

Due to factors such as cooling, air circulation and power consumption, patch cords have an impact on the overall efficiency of the data centre. With the newly opened production unit, R&M is now strongly position to deliver a high degree of customisation including cable colour, casing material and serial number printing in very short turn-around times.

"Having the first of its kind patch cord assembly facility in Dubai will allow us to be more customer-oriented and will help us become the fastest and most efficient vendor in the market," said Labry, executive vice president of R&M MEA. "Speed and flexibility are the key advantages of this new setup which allows R&M MEA to be the first vendor to address this regional demand in such a proactive manner. We have been investing heavily in the region and most recently, Martin Reichle, owner and executive board member inaugurated a new regional office in Saudi Arabia. We are recognised as one of the top three players in the region thanks to our strong local presence together with world class facilities."

Over the past three years, R&M MEA has increased its staff by nearly four times and continues to invest heavily in the region, both in terms of manpower as well as infrastructure.