Mobile World Congress will be held at a new location in 2013. Mobile World Congress will be held at a new location in 2013.

Some 70,000 telecoms executives are preparing to converge on Barcelona for the Mobile World Congress, the world’s biggest mobile show, between 25-28 February 2013.

This year, the event will be staged at a new location, the Fira Gran Via, Barcelona, rather than the previous Montjuic location. The new home of the MWC is 34% bigger than the previous venue, with 94,000 sq metres available.

The GSMA said recently that the CEOs of AT&T, Ericsson, Qualcomm and Viber had confirmed to deliver keynote presentations at the 2013 event.

“Over four days, more than 70,000 attendees of Mobile World Congress 2013 will gather to discuss and debate the latest trends and issues in mobile,” said Michael O’Hara, chief marketing officer, GSMA. “Throughout Mobile World Congress, attendees will have the opportunity to experience the power of mobile firsthand, through our exhibitors’ stands, event features such as the Connected City, our conference programme and seminars, and much more.”

Among the confirmed speakers are: Dr. Nasser Marafih, group CEO, Qtel Group; Sunil Mittal, chairman and MD, Bharti Airtel; Axel Dauchez, CEO, Deezer; Drew Houston, founder and CEO, Dropbox; Stephen Girsky, vice chairman, General Motors; and Kevin Johnson, CEO, Juniper Networks.

These speakers will join established MWC veterans including Randall Stephenson, chairman, president and CEO, AT&T; René Obermann, CEO, Deutsche Telekom; Hans Vestberg, president and CEO, Ericsson; and Franco Bernabè, chairman, GSMA and chairman and CEO, Telecom Italia Group.

“Mobile World Congress conference attendees will have the opportunity to hear from some of the most prominent individuals in the mobile industry today, as well as leaders from companies in other industries,” O’Hara added. “We are particularly excited to welcome several speakers who are making their debuts in the Mobile World Congress keynote programme and will offer new perspectives.”

Beyond the keynotes, the 2013 conference will also include sessions exploring hot topics such as big data, mobile cloud, mWallets, NFC, small cells and smart cities, as well as the role of mobile in adjacent industries like advertising, automotive, finance and retail.