MTN Group has appointed Sérigne Dioum head of Mobile Financial Services, effective 1 September 2013.

Dioum, who is currently chief marketing officer (CMO) of MTN Cote d’Ivoire, will be responsible for driving MTN Mobile Money and related mobile financial services products and services across the MTN footprint.

Dioum’s appointment comes as MTN renews its focus on value added services and underscores the importance of mobile financial services in Africa.

“The continued growth and innovation of our MTN Mobile Money service is at the heart of our digital strategy,” said Pieter Verkade, chief commercial officer, MTN Group.

Dioum has more than 14 years of experience in the telecoms industry and a qualification in telecommunications engineering from the ENST Bretagne in France. He has been the CMO of MTN Cote d’Ivoire since 2009, and during this time, also acted as general manager of MTN Mobile Money for the West and Central Africa region.

Dioum’s key tasks as head of mobile financial services will include product and partner management of MTN Mobile Money. Based in Ghana, Dioum and his team will also handle demand and product management of International Airtime (IAT).

MTN Mobile Money is available in 14 countries and has more than 10 million customers.