Wi-Fi is increasingly playing a pivotal role in connectivity service provision. Wi-Fi is increasingly playing a pivotal role in connectivity service provision.

Bezeq, Israel’s telecommunications provider is encouraging customers to ‘take their home wherever they go,’ by providing them with high quality, cost-efficient access to their favorite content and services throughout Israel, and while travelling internationally. The campaign relies on a Devicescape-powered connectivity proposition which integrates public and private Wi-Fi into a single service, positioned by Bezeq as a key strategic differentiator.

Android and iOS customers will benefit from automated connectivity to Devicescape’s Curated Virtual Network of freely shared amenity Wi-Fi, which currently comprises more than 20 million access points worldwide. Bezeq will also use Devicescape technology to manage customers’ connections and quality of experience across all Wi-Fi, including its nationwide homespot network of more than 600,000 access points.

“By partnering with Devicescape we are able to deliver a standout customer experience by providing seamless Wi-Fi connectivity at millions of locations locally and globally, at home or on the go, which we believe is part of our promise to enable a worry-free connected life, wherever they are,” said Gil Rosen, chief marketing and innovation officer at Bezeq. “In our intensely competitive market, such differentiation is a strategic imperative.”

“At Devicescape we love to work with operators that drive change and innovation, so we are thrilled to be announcing a partnership with Bezeq,” said Dave Fraser, CEO, Devicescape. “It is rare to see an operator move so swiftly from discussion to deployment and this announcement reflects Bezeq’s vision and conviction, as well as the ever-increasing competitive dynamic within the wider market.”