For high growth markets, especially across the Middle East, Africa and emerging APAC, the dominant trend remains smartphone adoption. For high growth markets, especially across the Middle East, Africa and emerging APAC, the dominant trend remains smartphone adoption.

Hong Kong and North America have the world's most highly connected consumers - but people in the United Arab Emirates are closing in fast. 

The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions that provides fast and direct comparison of how highly connected each population is.

Kevin Walsh, director of trends and forecasting at GfK, comments:"We are seeing some macro trend increases in connectivity across all countries. For high growth markets, especially across the Middle East, Africa and emerging APAC, the dominant trend remains smartphone adoption. This is the primary device - and often the first device - for consumers to connect to data services. This trend is likely to remain dominant for the next two to three years as pricing reductions means over one billion consumers will be
able to afford to connect with a personal device for the first time."