With over 10 million global shipments, Huawei's P9 and P9 Plus smartphones surpassed expectations. (Huawei) With over 10 million global shipments, Huawei's P9 and P9 Plus smartphones surpassed expectations. (Huawei)

A day before the Consumer Electronics Show is set to kick off, Richard Yu, CEO of Huawei Consumer Business Group announced its first P9 series to top the 10 million mark.

With over 10 million global shipments, Huawei's P9 and P9 Plus smartphones surpassed expectations. The smartphones first arrived in April 2016, they were Huawei's first flagship series to collaborate with German camera brand Leica.

Huawei is making significant progress in the global high-end smartphone market. In the third quarter of 2016, Huawei shipped 33.59 million smartphones, up 23% from the previous year, with mid-to-high-end devices accounting for about 44% of the shipment.

Huawei's market share is now above 15% in 30 countries and above 20% in 20 countries; it also made substantial breakthroughs in key markets such as the UK, France and Germany. According to 2016 half year financial results, Huawei CBG sales were close to 77.4 billion RMB in the first half of year, up 41% from the same period in 2015; the growth rate in markets outside of China was 1.6 times that of the Greater China region.

Global awareness of the Huawei brand has continued to grow along with Huawei's market performance as in 2016, Huawei was ranked No. 72 in Interbrand's "Top 100" most valuable global brands list, 16 spots up from 2015.