Without the usual fanfare expected from Apple events, the vendor has launched cheaper versions of iPads, special edition of iPhone 7 and iPhone 7 plus as well as revamped versions of iPhone SE, in addition with newer apps. iPhone 7 and iPhone 7 Plus RED Special Edition in a vibrant red aluminum finish, recognise of more than 10 years of partnership between Apple and (RED). This gives customers a way to contribute to the Global Fund to fight AIDS. The special edition RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

Tim Cook, Apple’s CEO said: “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

The new 9.7 inch iPad is being touted as the most affordable iPad ever, with prices starting from $329. Philip Schiller, Apple’s senior vice president of Worldwide Marketing said: “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

In addition to the new devices, Apple has also introduced Clips- a new app that enables easy creation of expressive videos on iPhone and iPad. The app allows combining video clips, photos and music into great-looking videos.

Clips also introduces Live Titles, a feature that lets users create animated captions and titles using just their voice.

iPhone 7 and iPhone 7 Plus RED Special Edition will be available in 128GB and 256GB models starting at $749 (US) from Apple.com and Apple Stores, and from Apple authorized resellers and select carriers (prices may vary). iPhone SE, will be available beginning Friday, March 24, in 32GB and 128GB models, doubling the current capacity and replacing 16GB and 64GB models, all at the same starting price of $399 at apple.com and Apple Stores.

iPad comes in silver, gold and space gray and starts at $329 for the 32GB with Wi-Fi model and $459 for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores.