Johan Buse, chief commercial officer, Ooredoo. Johan Buse, chief commercial officer, Ooredoo.

Johan Buse, chief commercial officer, Ooredoo explains how the operator is striving to provide an unrivalled digital experience to its users.

CommsMEA: What is the USP of Ooredoo TV Go?

Ooredoo TV Go is designed to allow subscribers to watch live TV and video-on-demand anytime, anywhere on their mobile devices and tablets. Ooredoo TV uses OTT technology to deliver content to the subscriber over any type of network infrastructure which gives internet access, such as WiFi, 3G or 4G, fixed or combinations of these.

CommsMEA: How do you think the TV viewing behaviour of customers has changed of late and how do you plan to monetise the new scenario?

TV viewing habits are changing due to busy lifestyles and the numbers are pointing towards a growing global trend for on-demand entertainment. This is clearly seen with the rise of subscriptions to video-on-demand (SVOD) services, such as StarzPlay and Netflix. Ooredoo TV is poised to deliver not only linear channels, but also SVOD and TVOD too.

CommsMEA: Ooredoo TV subscriptions - are they suitable for use on multiple devices or single-devices only?

Users are increasingly engaged with different devices, from mobiles to tablets, and Ooredoo TV subscribers will be able to stream content on multiple devices.

CommsMEA: What customer segment do you expect to be interested in Ooredoo TV Go?

Ooredoo TV Go is designed to appeal to a wide variety of customer segments. With carefully curated content to cater to adults and kids,  we believe that Ooredoo TV Go will have something for everyone to watch.

CommsMEA: How is the user interface designed? Are there options to make it easy-to-use for people who are not used to new technologies as well?

The Ooredoo TV user interface was designed to help users to navigate live TV channels and video-on-demand content. It will cater to those new to this technology and to those who are expert users. We will be constantly collecting feedback in order to improve the next user interface.

CommsMEA: Have you entered into any strategic partnerships with broadcasters or OTT players ?

We believe in bringing content that users want, while being sensitive to customer pricing. Ooredoo currently has 14 live TV channels and has entered into a partnership with StarzPlay to provide over 6,000 hours of SVOD content, as part of the Ooredoo TV Go subscription.