Snapchat has revealed that Jeddah and Riyadh are the cities with the maximum daily usage of the app, as reported by The Saudi Gazette

From more than 158 million Snapchat users globally, 8.2 million are in Saudi Arabia, 1.1 million are in the UAE and 60 million are in USA and Canada. 

However, another report from MarketWatch cites app download data from SensorTower, saying the world-wide downloads of Snapchat have declined 22% year-over-year in the first two months of the second quarter. 

For brands, being on Snapchat offers a chance to connect with people in an authentic way, whether it’s through interactive ads or by creating content that appears spontaneous and unforced, according to Cheetah Lab.