Indranil Das, Head of Digital Services, Ericsson Middle East & Africa Indranil Das, Head of Digital Services, Ericsson Middle East & Africa

Operators will gain significant competitive advantage with shortened time to market from weeks to less than a day with Ericsson Dynamic Orchestration, says Indranil Das, Head of Digital Services, Ericsson Middle East & Africa.

What is Ericsson Dynamic Orchestration?

Ericsson Dynamic Orchestration answers the call through a flexible and modular service orchestration solution that fully automates the multiple layers of complex processes for service creation, delivery and assurance.  It is an end-to-end, automated service orchestration solution that provides rapid validation of Virtual Network Functions (VNFs), design and onboarding of new services, inventory and resource management, service design and configuration management, and closed-loop policy-based service assurance for SLA compliance. It also supports capacity management to provide the right level of resources in real time.

Ericsson offers the most comprehensive solution to manage the high velocity turnaround needed to enable, scale and repair applications in hybrid environments. The solution spans the full lifecycle, from onboarding of new services to delivery of those services to end customers with guaranteed quality. Anything an operator wants to sell, they can deliver at lightning speed using the most cost effective solution available in the marketplace.

What are the operators’ benefits of this solution?

Operators need an easy but comprehensive solution that transitions their operations from providing traditional services to offering a hybrid of physical and virtual services.  In this environment, innovative services are not only delivered to customers on demand, but must be able to respond to surrounding dynamics in real time. Customer provisioning must move from weeks to minutes and SLAs must be measured and enforced. Thus, they are seeking a solution that reduces both the time and cost to deliver all service types – those available today as well as those envisioned for the future.

As operators transform to meet these needs, enabling automated orchestration of available resources at scale is foundational. To accomplish this, operators are shifting their focus from implementation of OSS “stacks” made of vertical fulfilment or assurance silos with heavy reliance on SI services, to a simplified pre-integrated horizontal architecture that can be readily configured to support specific service offerings including those that leverage VNFs. Examples include SD-WAN, enterprise and mobile hybrid  VPN, and 5G network slicing. This need goes beyond what ESTI MANO NFV Orchestrators and VFN Managers can offer.

Why is Ericsson offering this new solution?

Stimulated by the advances in IT networking and driven by the migration to 5G/IoT, services are becoming more and more cloud-based. In this environment, innovative services are not only delivered to customers on demand, but must be able to respond to surrounding dynamics in real time. Customer provisioning must move from weeks to minutes and SLAs must be measured and enforced. As operators transform to meet these needs, enabling automated orchestration of available resources at scale is foundational.

Is this new solution relevant to Middle East operators and why?

Ericsson Dynamic Orchestration enables our customers to excel at traditional services delivery while simultaneously incorporating virtualisation capabilities to embrace emerging market and business opportunities driven by 5G and IoT. Operators in our region will gain significant competitive advantage with shortened time to market from weeks to less than a day with this new offering.

What is the edge that Ericsson offers through this new solution?

Operators should consider Ericsson Dynamic Orchestration if they want to:

•    Speed up time to market.  Quickly create and package new service bundles that can be offered to consumers and businesses via self-service.

•    Achieve zero-touch automation. Enable closed-loop orchestration for flawless provisioning, configuration and assurance.

•    Visualise end to end services. Let system users and end customers alike see across multiple domains, including the cloud domain.

•    Maximise resource usage. Load balance cloud-based assets for better data center utilisation.

•    Benefit from hybrid orchestration. Seamlessly orchestrate across physical and virtual network domains in a consolidated solution for lower TCO.

•    Gracefully transition operations. Evolve naturally from any system to Dynamic Orchestration.