H.E. Hamad Obaid Al Mansoori, TRA Director General H.E. Hamad Obaid Al Mansoori, TRA Director General

TRA UAE, in cooperation with Etisalat and du, has launched exclusive data and calls packages for UAE senior citizens.

This is in line with the ‘Masarra Card’ initiative, launched by Ministry of Community Development to meet the needs and requirements of senior citizens, in recognition of their role in the community being advocates of preserving traditions and heritage.

Masarra’ cardholders will enjoy a range of features in terms of prices, speed of service and quality of transaction. They will receive a 50% discount on Etisalat postpaid and prepaid data packages. Moreover, they will have exclusive customer service facilities, such as having priority access to Etisalat business centres, prioritised response to their incoming calls to Etisalat call centres as their calls will automatically be routed to the express service lines ‘Emarati Gold’ to be answered by full-time and qualified staff to provide prompt and effective attention according to their individual requirements.

The cardholders are also entitled to receive ‘du’ discounts of up to 50% of the approved rates for postpaid customers, and 100% additional balance for prepaid customers, which they can use in immediate manner.

H.E. Hamad Obaid Al Mansoori, TRA Director General, said: “In the Year of Giving launched by our wise leadership, this initiative reflects the social responsibility of both the TRA and telecom service providers in the country. It also expresses the partnership and joint efforts to contribute in achieving happiness. We consider this initiative as a simple but meaningful gesture as it concerns the senior citizens whom we respect and appreciate, based on a long tradition of solidarity and consideration to senior citizens.”

H.E. Sana Mohammad Suhail, Undersecretary of the Ministry of Community Development, added: “The Ministry of Community Development is keen to strengthen the bonds of cooperation and partnership with all governmental and private entities in the country, in order to enhance the concept of social responsibility in all entities, and contribute effectively in providing the best level of services and facilities, which ensure a better and more comfortable life for all members of community.’ H.E. has praised the initiative of TRA, Etisalat and du, which confirms the keenness of these organizations and their efforts to provide services that meet the needs and aspirations of individuals and facilitate their daily lives.”