Donovan Sung, director of product management and marketing, Xiaomi Global Donovan Sung, director of product management and marketing, Xiaomi Global

Xiaomi has today opened its first authorised Mi store in the region in partnership with local distributor TASK FZCO. The new store is located at the Burjuman Shopping Centre in Dubai and will showcase Xiaomi’s Mi 6 and Mi Max 2 smartphones.

Boasting an octa-core processor 35 per cent smaller than its predecessors thanks to an advanced 10-nanometer design, Mi 6 consumes 25 per cent less power. It features 6 GB of RAM and four cores clocking up to 2.45 GHZ.

Mi Max 2, on the other hand, is an entertainment focused phone with a 6.44-inch screen, 5300mAh battery delivering up to 18 hours of video playback, and the ability to automatically go into landscape orientation when stereo mode is activated. A firmware update is being planned to support split-screen functionality.

Donovan Sung, director of product management and marketing, Xiaomi Global, said: “The UAE has the highest smartphone penetration rate in the world so it is the perfect place for us to highlight the unique features of our top mobile devices and reach out to a tech-savvy Arab audience. We are confident that Mi 6 and Mi Max 2 will be a huge hit among discerning local and regional mobile consumers seeking superior performance, distinctive style, and great value for money.”

The 6 GB + 64 GB version of Mi 6 is priced at AED 1,499, while Mi Max 2 is available for AED 969 for 4 GB + 64 GB.