du's existing customer Al Dafrah TV has opted for du to upgrade its services from SD  to HD .  “At du, we are resolved to support the future of television and we strive to provide our customers with cutting edge technology. Our partnership with Al Dafrah TV will see the channel and its viewers enjoy superior content and playout services in HD,” said Fahad AlHassawi, chief commercial officer, du.
 
“We are impressed with the high level of technical capability and service delivery standards of du, and they were our common choice when we decided to upgrade to HD to meet the evolving needs. du is our reliable partner of choice and we look forward to strengthening our relationship, and for Al Dafrah TV  followers and viewers , we promise that we will always meet their expectations and provide them what they deserve, which is the best of the best ” said Mr. Mohammad Al Mazroui,  CEO, Al Dafrah Group.