Shukri Eid MD  East Region presents to HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum at Cisco's GITEX stand Shukri Eid MD East Region presents to HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum at Cisco's GITEX stand

With many GCC governments, and especially the UAE, announcing their national digital transformation visions and Smart City initiatives, Cisco leveraged GITEX 2017 to showcase ‘The Network. Intuitive.’ -  its new generation of intent-based networking systems, for the first time in the UAE. The company conducted simulations of its advanced technologies including machine learning, artificial intelligence and analytics to illustrate how they are helping address challenges, enhance competitiveness and deliver tangible benefits to businesses.

Aligned with the theme of ‘Re-Imagining Realities,’ Cisco’s participation at this year’s GITEX invited customers, partners and organisations to experience how Cisco solutions are helping businesses and society to securely connect and seize tomorrow’s digital opportunity today. A large number of government and public sector officials and businesses leaders visited Cisco’s showcase at the regional event to witness practical demonstrations of digital scenarios across multiple industries.

“As we move into an era of complete digitisation, we are keen to demonstrate the impact of our latest innovations with tangible examples that show the benefits our solutions deliver to countries, industries and businesses,” said Shukri Eid, managing director – East Region, Cisco Middle East. “Our message is clear: digital transformation is disrupting industries and changing the world at an unprecedented rate. Organisations and businesses across all sectors must act now to remain relevant and to position themselves ahead of their peers.”

At GITEX Technology Week 2017 Cisco invited Middle East organisations to re-imagine their businesses by highlighting real-life, industry relevant scenarios that demonstrate how its solutions can help accelerate their digital transformation journey. Partnering with Intel, Emircom and Alpha Data, Cisco showcased customized technology solutions for key sectors relevant to the Middle East’s digitalisation priorities. These included vertical-specific solutions for the public safety and security, retail, education, healthcare, and transport and logistics sectors, as well as the public and government services domain.