NFC-enabled smartphones set for sharp rise

The global sales of NFC-enabled smartphones to reach 250 million units by 2015.
NFC-enabled smartphones to touch 250 million units by 2015.
NFC-enabled smartphones to touch 250 million units by 2015.


With the initial launch of NFC-enabled smartphones last year, it is expected that the global sales of these smartphones is to contribute 28%, reaching about 250 million units being sold to end-users by 2015, according to a Pyramid Research report.

Stela Bokun, mobile devices practice leader at Pyramid, said: "Mobile handsets that are NFC-capable will see skyrocketing sales in 2011 and 2012. These sales will be driven by the overwhelming supply of NFC-enabled smartphones that will hit the market in the next two years, as well as service providers' 'push' marketing strategies across the globe."

As the NFC ecosystem rapidly evolves, there will be an abundant supply of other NFC devices, in addition to NFC-enabled handsets. "To trigger sales, equipment vendors will have to convince retailers that the benefit from NFC-based services will outweigh the cost of investment," said Bokun.

She also said that over the next five years, as high-impact partnerships and profitable business models emerge, NFC-based services are to become ubiquitous, consistent and secure, which is to create sustainable demand for NFC-enabled devices, including handsets.

The report also indicated that the majority of demands for NFC-enabled devices are to come from Asia/Pacific, Western Europe and North America. "89% of the total NFC-enabled handset unit sell-through will come from these three regions in 2015. The high quality and convenience of the new NFC-based services, and the emergence of a healthy NFC ecosystem, will stimulate sustainable long-term demand for NFC-enabled handsets,” Bokun stated.

It is stated that mobile operators have to create partnerships with credit cards and banks so as to stay ahead in the game. "Their solutions will be the most wanted at the outset," said Bokun. This is followed by aggressive campaigns convincing end-users that they stand to benefit from NFC-enabled services, the report added.

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