Orange Jordan has launched a new mobile TV service for its subscribers in the country. The new bundled service, provided on its mobile TV platform, streams HD content from various television channels to address different consumers’ needs.
The channels streamed through the mobile TV platform are Al-Jazeera, Al-Arabiyya, France 24 Arabic, and MBC 1, which have an exclusive content syndication agreement with Orange. Others include Melody Hits, Melody Drama, Melody Movies, and Nagham Television that streams the Star Academy program exclusively through the operator.
The new service is available for Orange Jordan’s prepaid customers under three subscription options: a two-day package for 99 piasters ($1.4); a weekly package for JD 2.99 ($4.2); or a monthly package for JD 4.99 ($7). Post-paid customers can subscribe for this service for JD 4.99 ($per month).
Nayla Khawam, CEO of Orange Jordan said: "We were the first to introduce 3G+ technology to the Jordanian market, a move that substantially spurred the consumption of digital content. Our role, however, is not solely limited to the supply of high-speed internet connections that provide easy access to content, but also in devising creative services that redefine the quality and variety of digital content, as well as the channels through which it is delivered." She also noted that the first quarter of 2011 saw a noticeable increase in the consumption of online content both in terms of PCs and mobile phones.
Wasfi Safadi, marketing director of Orange Jordan said: "Through this offer, we also seek to target the youth segment, which is amongst the top priorities at Orange Jordan."
During the first quarter of 2010, Orange Jordan began providing digital content services after signing an exclusive agreement with MBC to stream an assortment of the channel's programs and series to its subscribers. This was followed by a similar agreement with Al Jazeera Sports to stream content during the 2010 World Cup.
Recently, the company launched its Star Academy service that allows its subscribers to enjoy unlimited access to the 8th season of the popular TV show through their mobile phones and PCs.
Orange Jordan launched the country’s first 3G network in March 2010.