Axiom Telecom eyes mobile games growth

UAE-retailer signs exclusive deal with Electronic Arts distribute mobile games in UAE
Axiom Telecom is keen to tap growing demand for mobile games in the UAE
Axiom Telecom is keen to tap growing demand for mobile games in the UAE

Share

UAE-based mobile phone retailer Axiom Telecom has signed a deal to become the exclusive distributor of mobile content in the UAE for Electronic Arts, a US entertainment software company.

Under the deal, Axiom Telecom will provide subscribers with access to popular games including Need for Speed, Hot Pursuit, The Sims, 3 Ambitions, Tetris, Madden NFL 11 and Bejeweled.

The games will be available to buy from Axiom Telecom's retail outlets, with a suggested retail price of AED15 ($4). Alternatively, customers will be able to pay AED7 per week to download and play an unlimited number of games. The agreement also gives Axiom Telecom exclusive rights to sell Electronic Arts' products to the UAE's telecom operators.

"Our research showed a strong demand in the UAE for mobile gaming content and we wanted to bring an offering that conveniently fits into consumers' lifestyles," said Faisal Al Bannai, CEO, Axiom Telecom.

Peter Parmenter, director worldwide OEM and business development at EA Mobile, a division of Electronic Arts, said that games fans in the UAE would benefit from the combination of Axiom Telecom’s “expansive reach” and Electronic Arts’ mobile content.

The mobile games industry is expected to generate revenues of more than $11 billion by 2015, almost double the $6 billion that it generated in 2009, according to a report from UK-based Juniper Research.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story