Du aims for over 50% mobile market share by 2014

UAE's second telco plans to eclipse Etisalat's mobile marketshare within three years.
Du's Osman Sultan forsees greater segmentation in the region's telecoms sector in the next few years.
Du's Osman Sultan forsees greater segmentation in the region's telecoms sector in the next few years.


The UAE’s second operator, Du, aims to cover more than 50% of the mobile market share in the next 2-3 years. The operator has an estimated 40% share of the mobile market in the country as of April 2011.

Osman Sultan, CEO of Du, said: “I am optimistic on the outlook of the telecom industry in future, and in Du getting more than 50% of the UAE’s mobile market share in the next 2-3 years.”

Sultan shared his perspective on the outlook of the telecom sector in the coming years, at the MECOM event in Abu Dhabi. He said that he foresees greater segmentation in the region’s telecoms sector in the next few years, with operators likely to benefit from partnerships that allow them to target niche markets.

“In the next few years, I foresee a trend among companies that will focus, or split, or will see the layers identified with an infrastructure company, netco and technology providers in order to have the best efficiency and returns possible.

“For example, a service company in a traditional telco business will have to segment customers and find out how they can make the right deals or partnerships. Because you cannot anymore have the capabilities to really understand all the customer segments as an enterprise,” he added.

Sultan said that areas including value added services, and digital services and content are set to create different types of companies. He added that Du, which launched the online destination Anayou last year, had “already started this approach”.

“We started as well splitting the digital space through companies that are separate entities where we are even inviting other players because it is not something that we can do on our own. So, this openness is going to mark the next two to three years from now,” he stated.

Du saw this year’s first quarter profit more than double to reach AED 205.8 million ($56 million), up from AED 97 million during the same period last year.

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