Vu demos affordable telepresence

Vu Telepresence targets SME sector with low-cost telepresence tech.
Devita Saraf said that Vu is targeting small and medium sized businesses.
Devita Saraf said that Vu is targeting small and medium sized businesses.


US-based video conferencing specialist, Vu TelePresence, is demonstrating its affordable video conferencing solution at GITEX TECHNOLOGY WEEK.

The company, which was founded in Pittsburg, USA in 2010, has invested $11 million to develop its system.

Vu developed an algorithm that allows it to offer telepresence video conferencing with a bandwidth requirement of just 250Kbps for regular definition, or 2Mbps for high definition.

The company designed its product specifically for small to medium sized organisations that are unable to afford the more expensive systems produced by Vu’s bigger rivals.

Devita Saraf, CEO, Vu TelePresence, says: “We have created is a telepresence video conferencing product for small and medium sized enterprises.

“The way we have done this is in three ways: We have made it a lot more affordable than the products that you would find from our competitors – our products are priced as low as $2000,” she says. “Secondly, with a line as low as 2Mbps, you can have HD property pictures. We have achieved this by developing our own compression technology. The system is also very easy to use so that even people not familiar with telepresence can use it.”

The formula appears to be working. Saraf says that the company has seized 4% of the US market share in the telepresence space in just one year. “This is because small and medium sized enterprises like trading houses and consulting companies require a system like this, but larger players are going after large enterprises,” Saraf adds.

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