Viva partners with Google for messaging service

Bahrain's third mobile operator hopes to attract new users with Gmail service.
Viva Bahrain is keen to enter partnerships that allow it to offer VAS.
Viva Bahrain is keen to enter partnerships that allow it to offer VAS.


Mobile operator Viva Bahrain has partnered with Google to offer its customers a service that allows them to send SMS messages to Gmail accounts, and send emails from Gmail to any Viva Bahrain phone number.

Users can receive messages from Gmail accounts for free and reply to them from their Viva numbers at the standard SMS rate of 25 Fils ($0.66) for prepaid and 20 Fils for postpaid.

"Viva works on establishing partnerships with the biggest companies around the world to offer more to its customers," said Andrew Hanna, chief commercial officer, Viva Bahrain. "Through this tie-up with Google, Viva customers can now chat with their friends and family anywhere in the world without the need to even be online."

Customers can activate this service by going to Mail settings in their Gmail accounts and choosing "Labs", then enabling the "SMS in Chat" and "SMS in Gadget" options. After activating the service, users can log to their accounts and choose "Send SMS", insert the name and mobile number of the receiver, and send their message in a matter of seconds.

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