UK-based operator BT Group has announced a series of initiatives aimed at doubling its business across Turkey, the Middle East and Africa.
Global companies investing in these regions, as well as local companies expanding further afield, will be supported by additional highly qualified staff, including professional services specialists. These initiatives build on similar programmes in Asia Pacific and Latin America, where orders in the first nine months of this financial year were up over 50%.
As part of the new programme, BT will hire around 170 new employees across the three regions, including highly skilled professional services specialists to provide local support to customers and deliver consulting, integration and managed services.
Customers in the regions will be able to access a wider range of “intelligent” network services provided by the BT Connect portfolio. Local companies with global aspirations will fully benefit from BT Connect’s ability to provide services in 197 countries and territories. Leveraging this infrastructure, new propositions will be launched in the regions, providing innovative networked IT services.
According to BT’s research, the addressable market in Turkey, the Middle East and Africa was worth a combined £5.4bn in 2011. IT spending growth across the regions is expected to top 10 per cent in 2012.
BT already serves around 600 large organisations in the regions, including many of the world’s leading global companies.
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Jeff Kelly, CEO BT Global Services said, “The Middle East already hosts some of the world’s main business hubs, and is a crucial region for many of our customers. New opportunities are rapidly emerging in the region, and we are now expanding from our thriving base in the United Arab Emirates. Turkey is a key business bridge between Europe, Asia and the Middle East and is growing rapidly.
"Sub-Saharan Africa remains largely a new frontier for ambitious businesses and is currently showing strong growth rates in a number of countries. We are extending our network capabilities in that region beyond our strong South African operation, with the ambition of serving our customers wherever they seek new opportunities. We are also seeing the emergence of a new generation of local companies in these regions, eager to expand globally. Our new initiatives show that when we talk about global ambitions, we truly mean global,” he added.