Kuwait-based Wataniya Telecom has deployed a SIM management system from Finnish OSS vendor Comptel.
Comptel’s Dynamic SIM Management software allows Wataniya’s subscribers to self-activate their subscriptions using their handsets. It allows subscribers to select their numbers and services with an “interactive dialogue” the first time they use their SIM cards, according to Comptel.
This will help the telco to generate profits from vanity numbers and to manage them in real time.
The software also supports the full lifecycle management of SIM cards, from the moment the cards are manufactured to the point when they are discarded or recycled.
Wataniya invested in the software because it wanted to lower its customer acquisition costs and increase revenue potential from niche areas such as vanity numbers. The operator was also looking for a solution that would allow for faster time to market for campaigns.
“Comptel’s solution helps us offer a premium, first use experience: our customers are able to self-activate their subscriptions and choose the packages they want, no matter which handset type they’re using,” said Abdolaziz Al-Balool, PR director, Wataniya Telecom.
“When using their SIM cards for the first time, they can also search for the numbers they want and purchase the value-added services of their choice.”
Veqar Islam, senior vice president, Middle East and Africa, Comptel, added: “Working in close cooperation with Wataniya Telecom, we have developed a solution that addresses the mobile operator’s need to more efficiently manage the first use and activation of SIM cards.”
Wataniya Telecom, part of Qtel Group, operates in Kuwait, Maldives, Saudi Arabia, Tunisia, Algeria and the Palestinian territories.