MTN and Opera Software launched a special version of the Opera Mini web browser, for MTN’s subscribers last year. This has been met with much enthusiasm by the telco’s customers, and MTN subscribers have increased their use of Opera Mini by 1665%.
As of January 2012, MTN customers in Zambia averaged 772 webpages per month through Opera Mini – which is more than any other MTN market in Africa.
“Opera Mini has made my life much easier because it is fast and works across the country,” says Variety Marewa, a Rwandan entrepreneur. “I can check web mail, keep in touch and informed at less than 85% of what it used to cost me.”
“This growth is awesome,” says Lars Boilesen, CEO of Opera Software. “Nigeria is particularly exciting for us; it now ranks fourth in the world among Opera Mini users. In January, our Nigerian MTN Opera Mini users alone accessed more than 766 million pages equaling 11.4 terabytes of data, which is compressed by up to 90% through our Opera servers. That’s a whole lot of love for the mobile web and, given the websites Nigerians visit most frequently, participation on a global level is something they value.”
According to findings, Nigerians are most likely to visit global websites such as Facebook, Google and BBC News on their phones. Next in line come local sites including a very popular soccer site.
MTN Group Chief Commercial Officer, Christian de Faria, says, “By using Opera Mini, our customers get the most out of the web, while getting one-click access to MTN content portals via their Opera Mini start page. This way, MTN subscribers can reach the content they want, with less frustration and less expense.”