yuMobile Kenya upgrades CRM system

Cerillion Technologies to upgrade CRM system for Kenyan operator
yuMobile was the fourth entrant into Kenya's mobile sector.
yuMobile was the fourth entrant into Kenya's mobile sector.

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Kenyan mobile operator, yuMobile, part of Essar Group, has hired Cerillion Technologies to modernise its CRM system.

The agreement builds on an existing of successful partnership between the two company.

yuMobile first hired Cerillion Technologies in 2008 to implement its CRM Plus, Service Manager and Interconnect Manager systems to support yuMobile’s launch in November of the same year.

Madhur Taneja, country manager, Essar Telecom Kenya, said that Cerillion had played a “crucial role” in its first three years of business.

Louis Hall, CEO, Cerillion Technologies, added: “Africa is an extremely dynamic market with a huge opportunity for those prepared to make the commitment and investment. yuMobile has made a significant impact in the Kenyan mobile market and we are very pleased to be strengthening our partnership and assisting with their expansion.”

yuMobile is Kenya’s fourth mobile operator. It competes with Safaricom, Bharti Airtel, and Orange.
 

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