Technology giant Samsung said that it now leads the UAE smartphone market with a 31.1% market share, placing it ahead of rivals including Nokia, BlackBerry and Apple.
The company said that it had also performed “exceptionally” across the Gulf, posting a 120% increase from Q1 2011 to Q1 2012 in smartphone sales.
Samsung’s mobile business, which includes smartphones and tablets, currently holds an average of 25% market share across the region.
“UAE is very competitive market as the consumers here are extremely tech savvy and tend to adopt new technologies early,” said Ashraf Fawakherji, GM of telecommunication group at Samsung Gulf Electronics. “In the first quarter of 2011, our market share in the UAE stood at 17.5 percent. With the introduction of our high-selling Galaxy S II, and Galaxy Note, we were able to capture 27.2% of the UAE’s smartphone market in the first quarter of 2012.”
“We expect the demand for smartphones and tablets to remain strong and this will continue driving market share in this quarter,” Fawakherji added.
Last month, a report from analyst company Strategy Analytics indicated that Samsung had overtaken Nokia as the world's largest producer of mobile phones.
Last week, Samsung launched its latest smartphone, the Galaxy S3, in certain markets.