Samsung leads in UAE smartphone market

South Korean claims 31.1% share of UAE smartphone market
Samsung, Smartphones, UAE


Technology giant Samsung said that it now leads the UAE smartphone market with a 31.1% market share, placing it ahead of rivals including Nokia, BlackBerry and Apple.

The company said that it had also performed “exceptionally” across the Gulf, posting a 120% increase from Q1 2011 to Q1 2012 in smartphone sales.

Samsung’s mobile business, which includes smartphones and tablets, currently holds an average of 25% market share across the region.

“UAE is very competitive market as the consumers here are extremely tech savvy and tend to adopt new technologies early,” said Ashraf Fawakherji, GM of telecommunication group at Samsung Gulf Electronics. “In the first quarter of 2011, our market share in the UAE stood at 17.5 percent. With the introduction of our high-selling Galaxy S II, and Galaxy Note, we were able to capture 27.2% of the UAE’s smartphone market in the first quarter of 2012.”

“We expect the demand for smartphones and tablets to remain strong and this will continue driving market share in this quarter,” Fawakherji added.

Last month, a report from analyst company Strategy Analytics indicated that Samsung had overtaken Nokia as the world's largest producer of mobile phones.

Last week, Samsung launched its latest smartphone, the Galaxy S3, in certain markets.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story