R&M expands in Saudi Arabia

Company adds more technical, sales staff to team in the Kingdom
Jean-Pierre Labry executive vice president, R&M Middle East and Africa says the Saudi market shows great growth potential for the company.
Jean-Pierre Labry executive vice president, R&M Middle East and Africa says the Saudi market shows great growth potential for the company.


Structured cabling specialists Reichle & De-Massari is increasing its workforce in Saudi Arabia, adding both sales and technical staff.

R&M has completed several cabling projects in the Kingdom in recent years such as providing a new end-to-end state-of-the-art network cabling infrastructure to a leading government health care facility.

"The Saudi market is our near-term strategic focus due to the tremendous demand potential we see here. This is across several industry verticals such as health, finance, telecom/public networks, and real estate. Our increased staff will enable us to be more proactive and responsive to customers and market needs," said Jean-Pierre Labry, executive vice president, R&M Middle East and Africa.

R&M will participate in GITEX Saudi Arabia 2012 for the second consecutive year and will unveil its latest solutions in the cabling sector.

According to the company, R&M's modular end-to-end copper and fibre solutions are a good fit for the type of large scale infrastructure projects now being undertaken in Saudi Arabia. Large scale projects can also go green starting from their network infrastructure by installing R&M's energy and space efficient cabling solutions that are manufactured in a green facility.

"We're looking forward to exhibiting our broad range of modular cabling solutions, our data centre solutions and FTTx solutions in this upcoming GITEX Saudi Arabia. Also we will demonstrate to customers how they can be customised for specific Saudi market requirements. With our efficiently designed copper and fibre range, network planners are also able to implement their green building requirements beginning with the cabling," said Manzoor Ali, managing director, R&M Saudi.

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