Omantel, Oman’s incumbent telco, hopes to gain a greater insight into its customer lifecycle after hiring Aito Technologies, a customer analytics specialist, to deploy its analytics software.
Using Aito’s solution, Omantel intends to gain a better understanding of the customer lifecycle to help it to improve its customer experience.
Aito software will help Omantel learn more about market trends, customer trends such as usage patterns, customer segments, profitability and churn. It will also give the telco an insight into service usage patterns, offers, campaign performance, and network statistics.
Jalal Hussain Abdullatif, manager business intelligence, Omantel Corporate Strategy Unitsaid: “The choice of Aito CEA will enable us to achieve this through analysis of a broad combination of data and obtain insights into market, customer, service and network trends resulting in improved customer experience and reduced churn.”