Qualcomm and OTVentures to collaborate on apps

Agreement aims to pave way for creation of local apps and content
Jihad Srage said that there is significant demand in the region for local apps and content.
Jihad Srage said that there is significant demand in the region for local apps and content.

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Qualcomm and OTVentures, an affiliate of Orascom Telecom, Media & Technology (OTMT), are planning to collaborate on projects to produce mobile content and applications across the MENA region, with a particular focus on Egypt.

The two companies have signed a Memorandum of Understanding (MoU) to collaborate on developing Egypt’s mobile ecosystem.

The companies said that they seek to increase the availability of value-added services, including apps and content created for local consumers.

The MoU identifies key areas in which Qualcomm can provide OTVentures with technology assistance, mainly concerning software development tools, as well as areas for potential collaboration in providing technology and solutions to consumers at the retail level.

Jihad Srage, Qualcomm’s senior vice president and president of Middle East, Africa and Central Asia operations, said: “OTVentures has developed a reputation for creating powerful customer experiences through its online and mobile solutions portfolios. There is significant demand amongst consumers in the region for more localised and relevant apps and more content to be made available on their smartphones. Our cooperation with OTVentures aims to enhance the smartphone ecosystem by making a variety of content and apps available to consumers.”

Hanan Abdel Meguid, CEO of OTVentures, added: “This new MoU opens the door to a variety of new opportunities between our companies aimed at fulfilling the needs of MENA’s technology savvy and sophisticated mobile consumers.”

Qualcomm, which opened an office in Cairo in May, has signed deals with local MEA companies including Mobily and MT2 in recent months.

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