Etisalat and Du begin SIM re-registration process

Etisalat says it is ready to re-register users' SIM cards as part of TRA drive
Matthew Willsher said the campaign will help to protect customers.
Matthew Willsher said the campaign will help to protect customers.

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UAE telcos Etisalat and Du have started the SIM card re-registration process.

Etisalat said that in line with the UAE Telecom Regulatory Authority's (TRA) campaign for ‘My Number, My Identity', it has opened the re-registration process at its business centres and other outlets across the UAE.

Meanwhile, Mohammed Al Ghanem, director general of the UAE's TRA, visited Du’s flagship shop in Abu Dhabi on Wednesday to register his mobile number.

Etisalat channels and points of sales have been provided with new equipment and systems to handle the process, and its customer care team have been trained to manage the process.

To re-register individuals need to present either a UAE ID, a GCC National ID or a passport and residence visa. Business and government customers will have to present a valid establishment card issued from the Ministry of Interior to register all their SIM cards under the establishment's name.

Matthew Willsher, chief marketing officer of Etisalat, said: "The mobile registration campaign by the TRA seeks to provide the necessary protection to subscribers and their privacy. Recent studies show an increase in criminal cases related to misuse of SIM cards by unauthorized people. Original card holders have had to pay the price for such misuse and criminal activity. The registration helps us maintain an accurate record of SIM card ownership in case of dispute and also helps provide legal protection to mobile SIM card holders. In addition, it lets mobile card holders easily subscribe to Etisalat's services that normally need exclusive consent from original SIM card holders."

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