RIM's CEO Thorsten Heins has said that it will consider licencing out its next BlackBerry OS to other manufacturers.
In an interview with the Daily Telegraph, Heins said that RIM is much smaller than other handset manufacturers and struggles to compete in the handset segment. He said that a possible change in strategy is license out BB10 to interested parties.
"We don't have the economy of scale to compete against the guys who crank out 60 handsets a year," he said.
"We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licencing it to someone who can do this at a way better cost proposition than I can do it. There's different options we could do that we're currently investigating."
"You could think about us building a reference system, and then basically licencing that reference design, have others build the hardware around it - either it's a BlackBerry or it's something else being built on the BlackBerry platform," said Heins.
BB10 is slated for release in early 2013. Purportedly, handsets that might run BB10 are said to lack physical keyboards, a feature that RIM's loyal customers have long loved.