Mobile DRAM sees phenomenal growth

Mobile DRAM density in smartphones rose to 5.85 gigabits in Q2
The mobile DRAM market is steadily growing because of the popularity of smartphones and media tablets.
The mobile DRAM market is steadily growing because of the popularity of smartphones and media tablets.

Share

The mobile DRAM market is steadily growing because of the raging popularity of products like smartphones and media tablets. It is set to hit nearly $6.56 billion in revenue this year alone. This is an increase of nearly 10 percent from $5.98 billion in 2011. This is against a three percent increase of regular DRAM.

"The mobile DRAM segment is achieving impressive growth as mobile operating systems, streaming apps and games require more memory to handle sophisticated tasks," said Ryan Chien, an analyst for memory & storage at IHS.

"Crucial features like multitasking, media decoding and decompression, data synchronization and background operations are all driving DRAM needs-and new phones and tablets are meeting those needs with their rise in mobile DRAM densities."

Furthermore, the average density of Mobile DRAM too has phenomenally increased. Mobile DRAM density in smartphones rose from 2.28 gigabits in Q2 2010 to 5.85 gigabits in Q2 this year. The rise in density is even greater in tablets, with mobile DRAM increasing nearly four times from 2.00 gigabits to 8.33 gigabits in the same period.

This spurt is contrasted with the performance of other memory segments like standard DRAM used in desktop and notebook computers. Because of lagging sales of PC computing, the revenue growth expected for standard DRAM is likely to be weak. While prices of memory overall is falling, prices for mobile DRAM have remained relatively higher. This is because of a number of reasons including the high demand, a small supply base and high density growth.

In July this year US memory giant Micron acquired Elipda its Japanese rival. Even though both companies earned similar first quarter DRAM revenue of $759 million for Micron and $780 for Elipida, the mobile DRAM revenue of the latter was nearly double that of Micron; $218 million versus Micron's $106 million.

Such a disparity between the acquired and the buyer highlights a competitive differentiator for Elpida, Chien said. "Despite its financial ruin, Elpida in the first quarter had an outsized portion-nearly 20 percent market share-of the total mobile DRAM industry revenue of $1.8 billion. The increasing ubiquity of mobile DRAM projected for the next few years also makes the high-flying memory segment the most important factor in Micron's $2.5 billion purchase, especially as the Boise, Idaho, outfit aims to counter the current market dominance of the South Korean giants Samsung Electronics and SK Hynix Semiconductor."
 

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

Editor's Choice

Emerson expands analytics platform for industrial enterprise-level wireless infrastructure management
Plantweb Insight platform adds two new Pervasive Sensing applications that manage wireless networks more efficiently with a singular interface to the enterprise
Digitalisation seen as a competitive advantage by Middle East private businesses
Nearly 80 per cent of private business leaders acknowledge that digitalisation can impact business sustainability
Etisalat introduces Multi-Access Edge Computing architecture delivering best-in-class video streaming performance for 5G networks
MEC architecture achieves performance gains of as much as 90% in video streaming, validating how ultra-low-latency applications will be delivered over 4G and 5G networks

Most popular

Don't Miss a Story