Myriad Group expands Facebook's reach

Mobile software firm to deploy social mobile app for Mobily, Celcom and Indosat
Simon Wilkinson said that Myriad Group has partnerships with numerous tier-1 carriers.
Simon Wilkinson said that Myriad Group has partnerships with numerous tier-1 carriers.


Myriad Group AG, a mobile software company based in Switzerland, has sealed deals to provide social mobile messaging apps to three operators; Mobily in KSA, Celcom in Celcom Malaysia and Indosat in Indonesia.

Myriad Updates is a text-based social mobile messaging service that provides users access to social networking on even the most basic mobile phones. Subscribers can connect to Facebook without having to purchase a data plan, upgrade to a new mobile phone or even download an app.

“With Myriad Updates, operators are able to offer greater value and more effectively monetise mobile social networking, even in emerging markets where many consumers own low-end mobile phones,” the company said in a statement.

Myriad Group also said that it is collaborating with Facebook to help extend its global footprint and enable the social networking giant to capitalise more effectively on the growing demand for mobile social networking in emerging markets.

There are over 3 billion low-end mobile phones globally, with the majority located in emerging markets such as Africa, Asia and Latin America.

Simon Wilkinson, CEO of Myriad Group, said: “Our successful partnerships with tier 1 carriers such as Telefónica in Latin America, Vodafone in India and Orange in Africa, combined with recent operator wins across Asia and the Middle East, as well as our innovative teamwork with Facebook, all mark yet another key milestone for Myriad as we continue to aggressively grow our global footprint and reinforce our market dominance as a mobile social powerhouse.”

Earlier in the year, Myriad Group acquired rival mobile messaging company, Synchronica.

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