Etisalat begins drive to decrease child mortality

Etisalat will work with partners to create a healthier community through mHealth
Ahmad Abdulkarim Julfar, group CEO, Etisalat Group.
Ahmad Abdulkarim Julfar, group CEO, Etisalat Group.


Etisalat Group has announced a collaboration with a consortium of global mobile operators, along with the GSMA to support the Pan-Africa mHealth initiative.

Etisalat will work with partners to create a healthier communitythrough its mHealth application, as part of the Maternal Health Plan B (MHplanB).

Ahmad Abdulkarim Julfar, group chief executive officer for Etisalat Group said: “Reducing child mortality and improving maternal health are Millennium Development Goals and are both supported by this alliance. The Etisalat Group has already initiated projects in Africa to address these issues and we are delighted to reach out and partner with our peers to achieve a material impact for the benefit of women, children and their families across the continent. The Etisalat Group is therefore proud to become an integral part of the Pan-African Mobile Health initiative and to share innovation and best practice for the betterment of humanity.”

In-line with Etisalat’s Mobile Baby programme, which has been successfully introduced in a number of markets across Africa, Etisalat is proud to become a vital part of the Pan-African Mobile Health initiative in conjunction with the GSMA and fellow operators. As a leader in mobile health services, our mHealth application has been effective in assisting with in-facility births and post-partum care in several African countries. The programme has allowed for cheaper maternal care and delivery services, as well as helping to save the lives of several mothers and children.”

This announcement was made in Johannesburg, South Africa and will leverage a health advisory group to better recommend health content and services to distribute across mobile channels.

“Having a standardised mHealth initiative allows us to maximize our reach across several nations, in turn impacting the lives of more families. Etisalat’s existing mHealth programme was able to reach thousands of families in just 7 months, and we believe with the implementation of a wider programme, we will be able to positively affect even more lives,” explained Julfar.

With Etisalat’s mHealth initiative, the average cost per delivery for a mother is only $22.26, a small expense for the safety of a mother during pregnancy. Alternatively in-facility deliveries carry an average cost of only $29.87.

The Pan-African mHealth initiative will initially launch as a prototype and focus on maternal and child services across three markets, Kenya, Nigeria and South Africa.

A suite of universal services is planned for introduction by 2013.

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