ABIBA Systems, an Indian company which specialises in providing business intelligence and analytics software solutions for the telecom sector, today announced the launch of Champion SNA, a mobile social network analysis (MSNA) solution for telcos.
The solution works by analysing subscriber behaviour and building profiles of consumers that will deliver decision-support models, allowing structured approaches in areas of telco-specific CRM, such as churn prediction, customer acquisition, targeted cross-sell and up-sell activities.
ABIBA hopes to differentiate itself by highlighting integration with other analytics packages as well as provision of advanced visualisation tools.
"Though Mobile Social Network Analysis and Social Media Analysis share the same concept of social analytics, they differ in their areas of application," said Sathya Karthik, CEO, ABIBA Systems. "With a solution like Champion SNA, telcos can enhance their customer experience, and arrive at marketing strategies that are more effective than ever."