The Burj Al Arab will auction a 24-carat pink gold iPad for Breast Cancer Awareness month which begins today.
Bids will be accepted from October 4 on the hotel's Facebook page, and everyone is welcome to participate in the bidding process. On October 23, the winner will be announced and the prized iPad will go to the person that offers the highest bid. All proceeds from the auction will go towards breast cancer initiatives.
The auction is part of the Pinking Burj Al Arab campaign, which supports the breast cancer cause and raises awareness every year. During this time the hotel lights its sail in pink and projects the pink ribbon logo.
The exclusive iPad was created by Gold & Co. London and has a pink ribbon and the hotel's logo engraved on the back.
Heinrich Morio, the Burj Al Arab's GM said: "We have a legacy of supporting breast cancer awareness and lighting the sail in pink for years now. This showcases our continuous support for a great cause."
Amjad Ali CEO of Gold & Co. London said: This 24-carat rose gold iPad is the most unique product on the market. We would urge everyone to participate and nominate generously, as they will not only own an exclusive product, but also contribute to support a worldwide initiative."
Gold & Co. has produced exclusive yellow gold iPads in the past, and has just launched a yellow gold and pink gold version of the iPhone 5. These inimitable pieces are available at Collector's Palace, Dubai Mall.