Intigral, a UAE-based company that specialises in digital content distribution, has announced the appointment of Dr. Ismaeel Makdisi as acting CEO. Makdisi replaces Karim Daoud, who served as the company’s CEO for three years.
The appointment was announced by Intigral’s board of directors as part of its new growth strategy which will focus on expansion into international markets and building of new capabilities and technologies.
“Over the past three years, under Karim Daoud’s leadership, Intigral has grown from strength to strength. It is now at an important juncture, marked by a revitalised growth strategy, even as it is posed for success from both, a regional and a global perspective,” said Dr. Khaled bin Abdulaziz Al Ghoneim, chairman of Intigral’s board of directors.
“Our decision to appoint Ismaeel to head Intigral at such a critical time is a reflection of our commitment to the company’s continued success and we wish him all the very best,” added Ghoneim.
Makdisi previously served as Intigral’s general counsel and as VP of corporate affairs, in addition to heading its mobile advertising division.
“I am honored to have been selected by the board of directors to help take Intigral forward. Karim Daoud’s leadership and unwavering commitment has placed Intigral at the forefront of our industry and I am confident that we will continue to deliver on our promises and build on our success,” said Makdisi.
Intigral, which aggregates and distributes digital content, is backed by Saudi Arabia's STC Group.