Orange Business Services appoints new GM for ME

Jean-Luc Lasnier will focus on developing key markets including UAE and KSA
Jean-Luc Lasnier is GM for Orange Business Services in the Middle East.
Jean-Luc Lasnier is GM for Orange Business Services in the Middle East.


Orange Business Services, the business services arm of France Telecom-Orange, has appointed Jean-Luc Lasnier as its new general manager for the Middle East and Africa.

Lasnier replaces Lionel Reina, who now runs the local Saudi operation for Orange Business Services.

In his new role, Lasnier will build on the recent momentum in the region, with a specific focus on strategic markets, including the UAE and Saudi Arabia in the GCC, and Morocco, Sub Saharan Africa and Turkey in the wider region.

The key sectors for Orange in MEA include banking and finance, oil and gas and smart cities.

“Strong network contract renewals, an increasingly diversified customer base, and a focus on core services and strategic markets have all contributed to recent success in the MEA region,” Lasnier said.

“The Middle East business has produced very strong results over the last 18 months, especially considering the challenging economic conditions. Our customer loyalty and customer satisfaction ratings remain high, and this is reflected in successful renewals and new customer wins.”

Following a strong performance in 2011 in which the regional business registered high double-digit revenue growth, Orange Business Services is on track to achieve its stated global objectives. Through its Conquests 2015 strategy, the company has an ambition to generate 1 billion euros in revenues in emerging and high-growth markets in 2015.


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