Ericsson has released its latest mobility report, which found that 40% of phones sold in Q3 were smartphones.
Data traffic was also found to have doubled between Q3 2011 and Q3 2012, and is expected to grow at a CAGR of about 50% between 2012 and 2018, driven mainly by video. Online video was found to be the biggest contributor to mobile traffic, making up 25% of total smartphone traffic and 40% of total tablet traffic.
Douglas Gilstrap, senior VP and head of strategy at Ericsson, says: "Expectations of mobile-network quality have been elevated by the availability of smartphones and tablets that have changed the way we use the internet. Mobility is becoming an increasingly significant part of our daily lives; we always have devices within arm's reach, allowing us instant access to information, entertainment and social interaction."
Total mobile subscriptions are expected to reach 6.6 billion by the end of 2012 and 9.3 billion by the end of 2018. Overall, global mobile penetration reached 91% in Q3 2012, and mobile subscriptions now total around 6.4 billion. Mobile subscriptions have grown by around 9% year-on-year and 2% quarter-on-quarter.
LTE is currently being deployed in all regions, and total subscriptions will increase from around 55 million at the end of 2012 to an estimated 1.6 billion in 2018.