Orange brand enters Democratic Republic of Congo

France Telecom rebrands its DRC operation, CCT, as Orange
The Orange logo will become a familiar sight in DRC.
The Orange logo will become a familiar sight in DRC.

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French telecom group, Orange, has rebranded its operation in the Democratic Republic of Congo from CCT to Orange.

Orange DRC customers will now join a global community of 183 million Orange subscribers.

The group, which is present in 33 countries, said that it will bring its technical and commercial know-how to the DRC as well as its research and development expertise.

Since the acquisition of CCT in October 2011 and in line with its overall strategy, Orange has invested 87.4 billion CDF ($95m) to expand and upgrade its network. Through these efforts, Orange is able to offer extensive, high-quality coverage across the country from the first day of its launch under the Orange banner.

Orange has also deployed the country’s first 3G+ network in the main cities of Kinshasa, Lubumbashi and Matadi.

In early 2013, residents of Goma, Bukavu and Mbuji-Mayi will also be covered.

From the outset, Orange DRC will have a chain of 22 own-branded retail outlets, while services will be available through 22,000 indirect points of sale.

To maintain the Group’s technical and commercial standards, Orange DRC has rolled out an extensive program and has recruited extra employees, bringing its total staff to more than 600 people. Orange DRC is also working with 30,000 distributors and partners. The majority of the managerial positions are being filled with local talent, Orange said.

“Our objective is to harness the power of a large Group in order to benefit the Congolese population,” said Jean-Léon Bonnechère, CEO of Orange DRC.

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