Sony Mobile unveils Xperia Z in the MEA

Smartphone features Full HD 5-inch display, One-Touch capabilities and 13MP camera
The new Sony Xperia Z will retail for Aed2499 when it launches in the UAE.
The new Sony Xperia Z will retail for Aed2499 when it launches in the UAE.


Sony Mobile Communications, a subsidiary of Tokyo-based Sony Corporation, has launched its much-awaited Android-based smartphone, the Xperia Z in the Middle East and Africa (MEA) market.

The new Xperia Z boasts a range of unparalleled features, including a 5-inch Full HD 1080p Reality Display, Snapdragon S4 Pro quad-core processor, the Mobile BRAVIA Engine 2 and a 13 megapixel fast-capture camera.

According to the consumer electronics giant, the new device offers the "best of Sony in a smartphone" and uses advanced technology from the company's range of multimedia products.

Rudinger Odenbach, vice president, Sony Mobile Communications MEA, said: "The Xperia Z is a game-changer in smartphone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas in January this year. We anticipate the ultimate range of rich user experiences offered on this stellar model from the Xperia range to increase the momentum several times over in key MENA markets."

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Sony Mobile said the Xperia Z's razor sharp Reality Display, powered by Mobile Bravia Engine 2, brings Sony's long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world's first image sensor with HDR (High Dynamic Range) video recording for smartphones, said the company

The phone also includes Battery Stamina Mode that can improve standby duration by four times or more by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on. In addition, the phone features the one-touch function, which enables users to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including the Stereo Bluetooth headset SBH20, wireless headset DR-BTN200M and even connects to the remote control of a Bravia TV.

Available in black, purple and white, the Xperia Z will be available in retail stores in the UAE from 1st March at a recommended retail price of Aed2499.

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