Ericsson eyes LTE broadcast growth

MWC 2013: Surging demand for mobile video prompts vendor to develop dedicated tech
Consumption of video over mobile is surging.
Consumption of video over mobile is surging.

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With TV and video traffic set to dominate networks and grow to account for 90% of mobile traffic within the next 3-4 years, Swedish telecoms vendor Ericsson has revealed details of its video over LTE technology at Mobile World Congress.

Ericsson's new LTE broadcast solution aims to lift the video experience to a new level, offering the high quality video content for popular events with guaranteed delivery. It enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.

The service has already won the backing of companies including US operator Verizon, chipset maker Qualcomm, and Australian operator, Telstra.

Parissa Pandkhou, director, advanced solutions, Verizon, said the telco planned to introduce Ericsson's LTE Broadcast service. “We see new opportunities in this technology for sports, concerts and even distance learning and college classes,” Pandkhou said.

The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater personalization of TV experiences.

The LTE Broadcast solution consists of three new technology standards:

HEVC (High Efficiency Video Coding) - the new video compression standard promises to half the bandwidth required to transport video content compare to today's leading implementation of MPEG-4 AVC.

MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) - simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization

eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul.

Ericsson's ConsumerLab research shows that 67% of consumers use mobile devices for consumption of TV services. Furthermore, more than 50% of TV consumption on smartphones happens outside the home on mobile networks.

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