Zain Group has started a pilot of Rich Communications Services (RCS) in Kuwait under the GSM Association’s ‘joyn’ initiative.
joyn is a global initiative to deploy inter-operator RCS, and Zain has access to it through its relationship with Vodafone, with which it has a partner market agreement.
Zain Group is the first operator to trial joyn in the Middle East.
The idea behind ‘joyn’ is to help mobile operators to compete more effectively with other internet services and content providers including over-the-top players like Skype, Whatsapp and Viber.
joyn services enable customers to modify messaging services or voice calls by exchanging images or video simultaneously during calls, in a private and secure manner, with any member of their contact list that has joyn. Additional services such as voice over IP or IP-video call will be introduced in the near future. These services may be used on both the operators’ mobile networks and on Wi-Fi networks.
Zain is set to pilot joyn in the Middle East in order to assess its suitability and compatibility with local conditions.
joyn has been piloted and introduced by a number of mobile operators around the world.
Scott Gegenheimer, CEO, Zain Group, said: “We are always looking to trends and developments in other parts of the world that we think would also enrich the user experience in the markets in which we operate. Our decision to pilot joyn reaffirms our commitment to allowing our customers access to leading-edge technology and services in the shortest period of time possible.
“joyn will give customers a greater choice of communication possibilities without compromising the quality and security they have come to expect from their mobile operator.”
joyn is a certification trade mark of the GSMA and the consumer facing-brand for rich communication services.