Saad Al Barrak's memoir to be published in Arabic

Arabic version of A Passion for Adventure to be published in late August
Saad Al Barrak was CEO of Zain Group from 2002 to 2009.
Saad Al Barrak was CEO of Zain Group from 2002 to 2009.

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The autobiography of telecoms pioneer Saad Al Barrak is due to be published in Arabic in late August by Bloomsbury Qatar Foundation Publishing.

Al Barrak’s autobiography, “A Passion for Adventure: Turning Zain into a Telecom Giant”, was originally published in English in March 2012.

The Arabic edition of the book will be promoted with launch events in Cairo, Qatar and Kuwait, a spokesman for Saad Al Barrak told CommsMEA.

The memoir covers Al Barrak’s life story and business philosophy, and reveals how he transformed a moribund, ex-state-owned telecoms operator with a base of 500,000 customers in Kuwait into the international giant Zain, a company with over 72 million customers across 23 countries.

Al Barrak also shares his experiences of working at Zain through challenging times, including Iraq’s invasion and occupation of Kuwait in the early 1990s.

Al Barrak was born in Kuwait and is an engineer and a businessman of international repute. Formerly CEO of the Zain Group from July 2002 until his resignation on February 3, 2010, he led the rebranding effort from MTC to Zain, a brand that became one of the most distinguished names in the Middle East and Africa region, and the sweetheart of the telecommunications industry. He remained CEO of Zain Saudi Arabia till October 2011.

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