Orange Botswana has named Phillipe Baudin as its new CEO. Baudin started the new role last month, replacing Elisabeth Medou-Badang, who is now CEO of Orange Cameroon.
Baudin has 30 years’ experience in the telecoms sector and was previously CEO of Lightspeed Communications, an operator in Bahrain, and Tele-Yemen in western Asia. He also has worked in Europe, Japan and North America.
Botswana has one of the highest mobile market penetration rates in Africa, at more than 100%, and the average revenue per user is also one of the highest on the continent, according to analysis from research firm, BuddeComm.
Orange competed with two other mobile operators in the country; Mascom Wireless, an affiliate of South Africa’s MTN, and BeMobile, a subsidiary of fixed-line incumbent BTC.