Zain Group has appointed Basel Manasrah as CEO of Zain South Sudan, replacing Wassim Mansour, who returns to his role as advisor to the group CEO after a successful eight-month assignment transforming the new mobile operation.
With 13 years of telecoms experience, Manasrah has held several senior positions at Zain Group since joining the company in 2000, including COO of Zain Jordan, marketing and customer care director of Zain Kuwait, and commercial consultant for Zain in Iraq and Bahrain.
Scott Gegenheimer, CEO of Zain Group, said: “With Basel Manasrah now at the helm and the compelling support of Zain Group’s resources in all facets of the business, I am confident that Zain South Sudan will enter a new and prosperous era, playing a key role in the growth of the telecoms sector and the economic and social development of the newest nation on the planet.”
Manasrah added: “South Sudan is a promising country on many levels and my objectives are to capitalise on my predecessor’s outstanding work, to continue to expand the network and to further enhance the customer experience and service offerings to the South Sudan market.
“I am also keen to develop and invest in local talent in order for them to be future leaders and to further strengthen relationships with community leaders and all telecommunication stakeholders.”
Under Mansour’s tenure, Zain South Sudan achieved several milestones including the expansion of its 3G network to cover all regions of the country, and the implementation of new marketing programs.