First mobile mall launched in Middle East

SAMY brings mobile users to merchants
SAMY is said to be currently used by consumers and merchants in 16 countries including the US, Canada, Italy and Switzerland.
SAMY is said to be currently used by consumers and merchants in 16 countries including the US, Canada, Italy and Switzerland.


A new mobile phone app, which claims to be the region’s first mobile mall, was launched in Dubai on Tuesday and is hoping to replicate its success in Europe and North America.

Branded as SAMY, the app enables merchants and shopping centres to extend their reach to smartphone users and engage with potential new customers. It offers sales, gift cards, special mobile offers and loyalty systems on the same mobile platform.

It is currently used by both consumers and merchants in 16 countries including the USA, Canada, Italy and Switzerland. The app also has a network of 35,000 merchants, 100 brands, over 2m mobile subscribers and has already generated 13m engagements between consumers and merchants.

“The UAE has a fast-growing population of smartphone users supported by telecommunication facilities that are cutting-edge. Smartphones and mobile apps have become necessities in everyday living from office work to shopping,” said Yousef Shreim, president of Igniva Technologies, the company behind SAMY.

“It is a strategic decision to initially introduce SAMY in the UAE, as we prepare the launch of the app in Turkey and other GCC countries, where there is likewise a promising outlook for mobile marketing and engagement solutions,” Shreim added.

The SAMY platform includes an iPhone- (iOS) and Android-based mobile application for consumers plus a cloud-based campaign manager and middleware integration software for businesses to deliver mobile marketing content.

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