Ericsson demos sustainable cities at book fair

Vendor to showcase ICT solutions that create 'better integrated, connected cities'
Strand: There are boundless opportunities for a sustainable future in the world that we live in.
Strand: There are boundless opportunities for a sustainable future in the world that we live in.


Swedish telecoms vendor Ericsson today announced it will be demonstating the concept of sustainable cities as the official ICT Partner of the Swedish Embassy at the Abu Dhabi International Book Fair.

The fair got underway at the Abu Dhabi International Exhibition Centre (ADNEC) today and runs until 5 May.

According to Ericsson, the world's top 600 cities generate about 60% of global GDP, although they are currently home to only 22% of the world's population.

As more people move to cities, there will be growing pressure on public transportation, water and air quality, employment and urban planning, as well as growing income gaps. Ericsson is showcasing ICT-enabled solutions that it believes will help to create “more sustainable, better integrated and connected cities”.

Joe Battikh, head of Sustainability and Corporate Responsibility at Ericsson Region Middle East, will deliver a key note speech during the event, focusing on the ICT impact on education and the “Connect to Learn” initiative in particular. This initiative, in which Ericsson is lead technology partner, aims to benefit educational needs in less developed countries with a special emphasis on providing education for women.

“There are boundless opportunities for a sustainable future in the world that we live in, and increasingly so as we progress into the networked society,” said Victoria Strand, president, Gulf Council Countries, Ericsson.

“At Ericsson, we consider sustainability to be an essential component of our business strategy; it allows us to positively impact the world that we serve, establishing a stronger future for tomorrow’s generations and enabling positive business outcomes.”

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