Umniah partners with Facebook

The Jordanian operator is expanding its OTTs parternship
Ihab Hinnawi, Umniah CEO
Ihab Hinnawi, Umniah CEO


Umniah Jordan has announced a new partnership to keep on working with OTTs, with Facebook the latest OTT that the operator has partnered with.

The Jordanian operator has already partnered with Opera, Wikipedia and Skype, among other players in order to improve their services and provide this content in its mobile network. The announcement was made at the Arab Advisors Convergence event in Jordan.

“Umniah and Facebook are now friends”, that is the name of the video that the Jordanian operator used in the conference to announce its partnership. This agreement aims to “develop and expand online and social media access,” as Allen Samawi, digital and partnership manager at Umniah, stated during his speech.

Facebook wants to expand the access to its application in Jordan and “support Umniah´s continuous focus when offering OTTs services,” said the video.

CommsMEA talked with Ihab Hinnabi, CEO at Umniah and he shared his insights on the new announcement. “The priorities for Umniah are on OTT and SME,” he said. Hinnabi also called for a change in mindset in the region to integrate OTTs as part of the solution of the business model. He reminded that voice is still the main revenue source for  operators in the Middle East region, but he said there should be a change in the business model to include these services as solutions for the operators instead of threats. 

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